I help companies tell their stories
I work with financial services companies, asset managers, fintech providers, agencies, and professional organizations to create thoughtful, engaging content that drives results.
Content Strategy
Content needs to be part of a strategy so it aligns with business goals, speaks to your audience and delivers ROI. Without a strategy, your content could fall short. Using a data-driven approach that draws on audience research and competitor analysis, I will create a roadmap to help you shape your messaging and make your content work for your business.
Content audit and analysis
Competitor analysis
Audience analysis
Content repurposing and SEO optimization
Content implementation plan
Style guide
Content Management
I can act as a managing editor. I’ll source and manage a team of remote writers to ensure your content is accurate, flows, on-brand and aligned with your messaging and objectives. I can also implement systems and processes to optimize execution so you’re set up for long-term success. .
Recruit and manage writers
Editorial planning
Developmental editing
Copy editing
Idea generation
Writing
Experience matters. As a financial journalist for more than 20 years, I have extensive experience writing about complex financial, investing, accounting, and regulatory concepts for top business publications. My industry knowledge, combined with my storytelling ability, yields compelling content that informs and persuades readers.
Ghostwriting
White papers and Ebooks
Sustainability reports
Research reports
Articles and blog posts
Case studies
Copywriting